Bristol works to preserve sellout streakCHARLOTTE, N.C. -- For the first time in more than 13 years Bristol Motor
Speedway is advertising tickets for a Sprint Cup race.Tough
economic times have forced many of the corporate partners that
purchased blocks of seats not to renew for what is known as NASCAR's
toughest ticket.That puts Bristol's string of 53 consecutive sellouts in jeopardy for
the March 22 race, all though general manager Jeff Byrd is optimistic
the streak will continue based on the current sales pattern.
Byrd would not comment on the number of tickets available, but he was
excited about the potential for fans that never have seen a Bristol
race to attend.
"It's forced everybody in the industry to re-examine everything we
do,'' Byrd said of the economy. "So in a way it's been a very healthy
exercise for us.''
Bristol has 160,000 seats, including 197 skyboxes that are almost twice
as many as most tracks on the circuit. The "World's Fastest Half Mile
Track'' and Richmond International Speedway were the only two with a
waiting list for tickets before this season.
"The economy is a concern to all of us, but it has probably impacted
Bristol less than any other racetrack,'' Byrd said. "With the tickets
we've sold already we're already assured the third- or fourth-largest
crowd of the year, only depending on what the Sharpie 500 does in
August.
"And I can pretty much tell you what that's going to do.''
The Sharpie 500, the summer night race at Bristol, has been even a
tougher ticket than
the spring race, despite the fact that only
Indianapolis Motor Speedway, Daytona International Speedway
and Lowe's
Motor Speedway have more grandstand seats. If one or both of Bristol's
races
sell out, the track could claim one or two of the biggest crowds
of the season.
None of the first four races have been sellouts. Daytona came close,
but track
president Robin Braig said it would not be fair to call the
Daytona 500 a sellout
since many tickets were discounted and some were
given away to track employees.
There were crowd estimates of 75,000 or
less last weekend at Atlanta Motor Speedway,
which seats over 125,000.
yrd and others in the community have moved to guarantee more
activities and driver participation at the track. The Friday night
festival that typically took place in downtown Bristol has been moved
to the track with more high-profile drivers than ever participating
Tony Stewart and
Kevin Harvick, for example, are scheduled to participate in "Rock Band.''The cost for that and every any other event that day, including qualifying, is $5 or a specially-marked Pepsi can.Following
Saturday night's Nationwide Series race will be a Legends car race
including NASCAR greats Cale Yarborough, Junior Johnson and Harry Gant."[The economy] has caused us to look at value at every turn,'' Byrd said. "The total emphasis is going to be on the fans.''